Client
Schone Kleren Campagne
Services Branding, Visual identity, Animation, Social media, Copywriting, Brochures
SKC
Branding for an NGO that improves working conditions in the garment industry
Clean Clothes Campaign (SKC) has been committed to a transparent and fair clothing industry for more than 30 years. To keep connection with a young and fashion-conscious target audience, SKC asked Zeppa to help them with repositioning and rebranding.
Services: Branding, Visual identity, Animation, Social media, Copywriting, Brochures
Read more
Read less
SKC is part of a large international network, but also wants to reach the Dutch consumer. To clarify this dilemma, we first took stock of all target groups and together determined where the emphasis should lie and how to approach the different target groups.
Visually, the identity had to cope with this same breadth. By using pattern shapes, we created a playful identity that could also be serious when needed.