A campaign for a House of Representatives made up of 50% women
Zeppa helped Stem op een Vrouw (Vote for a Woman) improve its campaign strategy and visual identity for the 2021 House of Representatives elections. We came up with the slogan: "We go for 50%”. The beauty of this slogan was that the ambition and objective of the campaign became clear at once.
In 2021, for the first time in history, it was possible to elect a House of Representatives composed of half women. Zeppa came up with the slogan: "We go for 50%". The beauty of this slogan was that it made the ambition and objective of the campaign clear at once. The slogan also showed that the goal was not "more women" in politics, but an equal ratio: 50% in other words.
The communication of the various activities on the Stem op een Vrouw website ran intertwined. This resulted in the strength of the campaign being snowed under. Zeppa suggested making more distinction between the foundation, the organisation and the Stem op een Vrouw campaign. As a result, the various initiatives hooked together better and the website's structure became clearer.
Stem op een Vrouw won the Dutch Creativity Award - Bronze Lamp in the Culture category for their campaign around the 2021 parliamentary elections.
”
Client
Stem op een Vrouw
Services Online strategy, Branding, Campaign, Visual identity, UX design, UI design, Animation
