Verhaalpaal Noord

An open-air exhibition on the history of Amsterdam-Noord

Verhaalpaal Noord highlights the often overlooked history of Amsterdam Noord on Overhoeks. Created for Amsterdam’s 750th anniversary, it features six storytelling poles with each 3 panels, revealing Noord’s transformation from industrial hub to creative hotspot.

Services: Research, Strategy, Fundraising, Crowdfunding, Art direction, Storytelling, Graphic design, UX design, UI design, Social media, Content creation, Project management
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Did you know that Overhoeks is the oldest part of Amsterdam-Noord? And that right behind Eye was Amsterdam's gallows field?

Verhaalpaal Noord is a project by Zeppa in cooperation with writer Bas Kok. From our studio on the former Shell site, we see Amsterdam-Noord changing rapidly. Noord was the district of craft and industry. Now it is a district where the creative sector is finding space. With the Verhaalpalen, we show that the district has gone through many changes over the centuries.

Verhaalpaal Noord is a free open-air exhibition on Overhoeks that can be visited 24 hours a day. At six locations, the Verhaalpalen mark important historical events or stories. Within 45 minutes you can walk from pole to pole and learn all about this dynamic district.

“

How beautiful the Verhaalpaal looks! I am extremely happy that we chose this location. It really stands out and makes the place even more interesting.

”

- Matthea de Jong, Stichting Tolhuistuin Amsterdam

To achieve full funding we did a successful crowdfunding on voordekunst

On the related website verhaalpaal-noord.online we showcase related projects and organizations in Amsterdam-Noord

Besides the content for the Verhaalpalen, Bas Kok wrote the accompanying book: “Gogme, hoe Amsterdam een wereldstad werd.” It's a book about Amsterdam, written from the North's perspective.

On March 27, 2025, Verhaalpaal Noord opened at A Lab Amsterdam

Client

Zeppa

Services Research, Strategy, Fundraising, Crowdfunding, Art direction, Storytelling, Graphic design, UX design, UI design, Social media, Content creation, Project management

Content

Bas Kok

Copywriting

Loren Snel

Images

Stadsarchief Amsterdam

Implementation Verhaalpalen

Centercom

Promotional videos

O wat een verhaal

Opening photographs

Sonia Rodriguez