Design of a campaign with pop-up sweatshop
Women Power Fashion was a joint campaign by Schone Kleren Campagne and Mama Cash that zoomed in on women's role in the whole process from making clothes to buying them. Zeppa developed a campaign identity and designed a pop-up sweatshop, located in the middle of a shopping street in The Hague.
The pop-up sweatshop was a hit. Many volunteers and influencers shared their experience on social media.
”- Tara Scally, spokesperson at Women Power Fashion
Services Visual identity, Spatial design, Campaign, Infographics, Social Media, Animation
